
Do you ever feel like you’re one of Pavlov’s Dogs, salivating at the thought of upgrading to a better car, better partner, better job, better house?
All around us we see evidence of our need to upgrade.
Real-life success stories, celebrity endorsements, self-help books and sky-high billboards all create a culture of need.
It’s a material world and if you’re not spending, you’re not living!
Such messages – neither subtle nor sophisticated – trigger our reflex responses and our salivary glands go into overdrive.
But before we reach for our cheque books, do we stop to consider if our need is real or a conditioned response?
Could it be that if left to create our own reality – think no media, advertising or peer pressure – would we actually be happy with what we’ve got?
Blurring the Lines Between Needs and Wants
When I was teaching Geography to high school students in London, we would have a discussion about the difference between needs and wants. To a modern, middle-class, Western audience, the definitions were often confusing.
Needs were those things required for survival: food, shelter, clean air and water, medical care and protection from abuse and discrimination.
Wants were those things that were more discretionary and certainly not in the same league as our needs.
But we need money and holidays, the kids would argue. And how could they possibly survive without a TV?
The reality is we desire our wants so much, they feel like needs.
How many times have you said, “I’ve got to have a holiday” or “We need a bigger house”?
Perhaps they are not necessary for survival, but without these things our standard of living will certainly suffer.
And improving our standard of living is the reason we get up in the morning – isn’t it?
The Shifting Sands of Living Standards
It seems to me that our standards of living are far from fixed and clear.
Instead, they seem to blur and shift like an oasis on the desert sands.
In technical terms the standard of living is defined as the level of material comfort that an individual or group aspires to or may achieve.
But who is determining those levels? Do you decide the things essential to your material comfort, or are outside influences dictating the terms?
Upgrade Equals Euphoria
In computing terms, an upgrade often implies greater capacity, new features and improved performance.
But is upgrading really about adding greater value and quality to your life? Do you have to upgrade to be happy?
All the statistics seem to suggest that despite having more than our parents or grandparents, we are actually less satisfied with our lives. Some of the reasons for this include:
- We put in more hours at work to upgrade our lifestyles, but have less leisure time to enjoy the fruits of our labour.
- We put the needs of our family above all else, but are often not there when they need us.
- We focus on creating more choice and opportunity, but the financial burdens we take on tie us to our commitments and drastically reduce our flexibility.
Unfortunately our expectations have far surpassed those of our forebears – we believe we can do anything, anywhere, anytime – but as a result our disappointments are greater.
Euphoria, it seems, is not in stock for those of us who put a high price on it.
Tips to Resist the Upgrade Grab
- Value the Sentimental – When my home was broken into one Christmas Eve, the thieves opened all of the presents under the tree and left the wrappings behind. As I gathered up the bits of torn paper I found that they had hastily re-wrapped one item. It was the pair of socks my grandma had knitted me, for I was far from home and it was an icy Christmas. Perhaps they were sentimental thieves, but I think they simply placed no value on the gift.
They put more value on the CDs and bits of costume jewellery than the gift from my grandmother’s own arthritic hands.
Perhaps I am sentimental, but when I sat in those socks and ate over-cooked turkey with my friends, I felt as if all of Christmases had come at once.
- Do an Identity Check - Who are you? What do you value?
When you think of how you would project the Perfect You to the world, what do you see? The woman you are now or someone out of reach? What is missing to close the gap between the two versions of yourself? Is it really more of what you already have?
The next time you think “I just have to have that”, stop and consider if it really takes you one step closer to the woman you want to be.
- Use Your Own Measuring Stick - We all suffer from a fear of falling behind. As the world around us seems to move on and improve, we can be frightened into thinking that unless we upgrade too, we will never be able to catch back up.
But we can set our own benchmarks. We can decide what is enough.
The reality is that we cannot have the best of everything. We need to decide what is important to us and focus on achieving those specific things. If we choose to be content with our lot, then nothing can convince us that we are missing out.
- Understand the Opportunity Cost – The irony of modern life seems to be that we are spending more time than ever earning money, yet have less time to enjoy it.
We need to always be aware of the cost of our pursuit for more.
While we work long hours we miss time with our family. While we chase status symbols, we overlook less tangible but often far more rewarding pursuits.
When we understand the cost of the opportunity we have forfeited, we can ask ourselves honestly if it is a price we want to continue to pay.
- Get off the Merry-Go-Round - It is said that 8 out of every 10 Australians want radical change in their lives.
Obviously this ride is not giving us any satisfaction. But what do we do when the journey we are taking fails to reward us – we run faster of course!
Be a person who stands back from the crowd and looks the ride over carefully before it starts – if you don’t want to spend your life going in endless circles, then don’t get on board in the first place.
- Worship High Culture over Haute Couture – The purpose of culture is to give us context – to give our lives shape and form.
But is the shape we really want full and round and balanced, or thin and hard and rectangular, perfectly sized to fit into our wallets?
Forget the structural similarities between churches and shopping malls and focus your awe on something with real substance. Worshipping God gets us into heaven. Worshipping AMEX gets us into a pretty pair of shoes.
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